We are seeking a proactive and results-driven B2B Marketing to support the promotion of our IT products and software solutions. This role involves conducting detailed market and competitor research, driving lead generation efforts, and coordinating between marketing, sales, and technical teams to ensure alignment and effectiveness in campaigns.
Key Responsibilities:
Marketing & Promotion
Develop and execute B2B marketing campaigns to promote IT/software products.
Collaborate with content and digital marketing teams to create product-focused assets (brochures, case studies, landing pages, emailers).
Organize and support participation in industry webinars, conferences, and trade shows.
Market & Competitor Research
Conduct in-depth research on market trends, customer segments, and emerging technologies.
Analyses competitors’ products, pricing, positioning, and go-to-market strategies.
Generate reports and insights to guide product positioning and marketing tactics.